Apr 11

8:00 AM


Venue: Thomson Reuters Building

Education Summit - Baby Boomers… or Bust: How to Market to and Influence the 50+ Consumer

3 Times Square
New York, New York

Hosted by Reuters, the full-morning agenda will feature presentations by Dr. Joseph Coughlin, who founded MIT's AgeLab, and Brent Bouchez, co-founder of Five-0, an agency dedicated to marketing to baby boomers. Two panel discussions will be moderated by journalists from Ad Age and SmartMoney. Panelists from leading financial companies will discuss how they're overcoming the challenges of reaching the 50+ consumer, including the implementation of effective and perhaps surprising digital tactics.

Panelists include:
- Benji Baer, JP Morgan Chase
- Kim Sharan, Ameriprise Financial
- Jamie DePeau, Lincoln Financial
- Scott Dingwell, BlackRock

The Summit is sponsored by The Wall Street Journal and BARRON’S.

Members in transition should
call Jennifer Masiello
for a special discount.